At a glance
Content automation typically saves 15-20 hours/month of operational workload - while keeping quality stable. Core: guardrails + approval + routine. The rest gets automated.
- How content becomes predictable in larger teams (without constant stress).
- Which process steps you need (planning → drafting → approval → publishing).
- Which internal roles/owners must be clear to keep quality stable.
- How to choose channels and cadence sensibly.
The process: from planning to publishing
Larger teams need predictability. The process is intentionally simple - but consistent: clear steps, clear owners, clear approvals. That turns “when we have time” into a reliable routine.
1) Planning
Rotation, priorities, and guardrails - so content is repeatable.
2) Drafting (AI-assisted)
Drafts aligned with your style guide and audience - no generic filler.
3) Approval & QA
Review loops, versioning, and clear responsibilities - without back-and-forth chaos.
4) Publishing & reporting
Publish automatically, keep status transparent, capture learnings.
Formats that typically work for law firms
For reach and trust, content works when it answers recurring questions, provides orientation, and demonstrates expertise - without making promises or turning into ads.
- FAQ / “What does … mean?”: explain typical client questions clearly.
- Checklists: “What to prepare before the first meeting”.
- Process insights: “How intake works” (without confidential details).
- Team & culture: recruiting content, values, how you work.
- News & context: current events with short practical framing.
- Myths/mistakes: common misconceptions in your practice area.
Approval & quality: guardrails instead of gut feeling
Content automation only works if quality stays controllable. A few clear rules make approvals fast and safe.
- Style & tone: short examples, do/don’t list.
- Practice areas & boundaries: what not to write about.
- Approval owner: who decides finally (partner/team lead)?
- Sources & claims: no exaggerated promises, precise wording.
- Versioning: changes traceable, not “lost in chat”.
- Archive: published content & templates centrally available.
Example: monthly cadence (simple, but effective)
A realistic model for larger teams: plan monthly, approve weekly, avoid daily ad-hoc load. The exact cadence depends on channels and capacity.
Typical pairing (what fits well together)
Content automation rarely stands alone. Often it’s coupled with intake/leads or an n8n backbone so handoffs and status stay clean.
Content Process with Approval & Publishing
Example (anonymized): Topic rotation, drafting, approval, and publishing run as a clear workflow. Goal is predictable visibility without the team starting from scratch every week.
Content Approval Process
From guardrails to topic planning to publishing - the complete approval workflow.
From the blog
View all postsContent Automation for UK Solicitors: SRA Compliance + GDPR Guardrails
How UK law firms can automate content marketing while staying compliant with SRA Standards and UK GDPR requirements.
When is Content Automation Worth It for Law Firms?
A clear decision guide: When content automation makes sense – and when you should first get processes, approvals, and topic focus right.
Content Approval in 10 Minutes: Review Flow for Law Firms (incl. Checklist)
An approval process that scales: guardrails, QA checklist, and a 10-minute review flow – so content automation doesn't become risky.
No-Go Claims in Law Firm Content: Safe Alternatives (Without Going Soft)
A no-go list for law firm content: typical risky claims and phrasings – plus safe alternatives that are still clear.
Questions we often get
Is content automation risky for law firms?
Is content automation risky for law firms?
The key is the process: guardrails, approvals, QA and clear responsibilities. You automate routine - final legal approval stays with the firm.
Which channels are typical?
Which channels are typical?
Often Instagram & Facebook, often complemented by LinkedIn. What matters is audience fit, approval capacity, and a predictable cadence - not “everywhere at once”.
How much internal effort remains?
How much internal effort remains?
Primarily approvals and subject-matter corrections. Planning, drafting, status and publishing run as a process - so effort doesn’t restart from scratch every week.
In 3 weeks: first content batch live
Team size, channels, approval owner - in 30 minutes we’ll map your content process (guardrails, QA, publishing).